AMAZON GROWTH
OPERATING.
I connect strategic decisions across product strategy, content and PPC with hands-on implementation. We focus on the bottleneck currently holding your business back.
One shared direction.
Concrete implementation.
A better listing helps little if campaigns attract the wrong demand. Good advertising cannot permanently compensate for unclear positioning. I therefore manage the agreed areas together and implement the actions myself.
What the scope can include.
- Product positioning, assortment decisions and strategic sourcing
- Purchase arguments, imagery, copy and conversion improvements
- PPC strategy, campaign management and budget priorities
- Commercial evaluation of the actions implemented
We define the exact tasks I take on before starting. Production work and additional contributors are coordinated as needed.
How we make the impact visible.
We review contribution margin after relevant costs, listing conversion and TACoS: ad spend as a share of total revenue. Revenue matters too; the commercial impact determines the next action.
Clear responsibilities.
A client team that can act.
I am responsible for the agreed growth levers, priorities and implementation. You or your team provides data, gives necessary approvals and keeps daily operations running.
- Daily reordering and inventory replenishment remain with the client team.
- Customer service and routine Seller Central administration remain with the client team.
- Inventory, supply capability and cash flow inform my growth decisions.
Prioritise. Implement.
Review. Decide again.
We agree the most important tasks together and review their impact. You can see what is being worked on, why it has priority and what follows from the result.
You see the symptom.
We clarify the cause.
Describe what you want to change in your Amazon business.