Running my own e-commerce business
As the founder of e-One, I sold on Amazon, eBay and my own store. Purchasing, advertising, margin and liquidity were real business decisions.
I WANT TO UNDERSTAND
WHAT LIMITS THE BUSINESS.
THEN CHANGE IT.
WHAT LIMITS THE BUSINESS.
THEN CHANGE IT.
Product strategy, content and PPC are the areas where I make strategic decisions and implement them. What matters to me is the effect an action has on the whole business.
Sourcing as part of product strategy
Manufacturer relationships and sourcing experience in China, Korea and Vietnam connect product selection with quality, cost and supply capability.
Growth for established brands
I work with brands and manufacturers on the bottlenecks in their Amazon business. Analysis, decisions and implementation belong to one shared engagement.
How I work.
- Examine assumptions before choosing actions.
- Explain decisions through their commercial logic.
- Limit priorities and implement what was agreed.
- Learn from the impact and use it to inform the next decision.
BUSINESS & COMMERCE / THOMAS LEE
OPERATOR
BRIEF.
BRIEF.TL-ECOM.DE ↗
BRIEF.
Perspectives for better decisions
Think further before you optimise further.
Perspectives on entrepreneurship, commerce and the decisions behind daily operations. From an operator to people shaping their own business.
Read the Operator Brief (German)You see the symptom.
We clarify the cause.
Describe what you want to change in your Amazon business.