Starting point
A new product was to launch on Amazon. Product selection, presentation and advertising needed to support a commercially viable offer from the outset.
Case studies
DECISIONS.
AND THEIR IMPACT.
A result becomes useful when you understand the decisions behind it. This analysis covers the context, diagnosis, implementation and limits of what can be concluded.
Selbst umgesetztes Kundenprojekt
30 DAYS
Positive operating profit within the first 30 selling days.
Product strategy · Content · PPC
A launch where
A launch where
the levers worked together.
The product and brand remain confidential. The following steps describe the approach and project results reported by Thomas Lee.
Diagnosis and decision
The key task was connecting product strategy and sourcing with clear content and relevant demand. These three areas were managed together.
Implementation
Product sourcing, content and PPC management were aligned. Buyers needed to recognise the product’s value, and advertising needed to create relevant visibility for it.
Results and context
Positive operating profit was achieved within the first 30 selling days. Later in the project, a subcategory rank of 8, rank 3 for a main keyword and organic top-10 positions for further main keywords were reported.
The connection is transferable.
The result is project-specific.
The rankings are later snapshots, not simultaneous day-30 results. Positive operating profit does not mean all initial investment was recovered. These figures are not a guarantee of results.
You see the symptom.
We clarify the cause.
Describe what you want to change in your Amazon business.