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Thomas Lee · Amazon Growth Operator

GROWTHNEEDSA SYSTEM.

Product strategy, content and PPC together determine what remains of your Amazon revenue. I connect analysis with strategic decisions and implement the agreed actions myself.

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For established brands and manufacturers with an active Amazon business.

TL / GROWTH OPERATING SYSTEM9 LEVERS · ONE CONNECTED SYSTEM
01 / POSITIONING + SOURCING Product strategy 02 / CONTENT + CONVERSION Content 03 / PAID VISIBILITY PPC Margin Repricing Supply chain Inventory planning DIRECTLY MANAGED CORE
Manage the connections.Measure the commercial impact.
01In e-commerce since 2017
02Product strategy, including sourcing in Asia
03Strategy and hands-on implementation
01 / YOUR STARTING POINT

Where does your
Amazon business stand?

The symptom is usually visible. Which lever causes it only becomes clear when you examine the connections.

Symptom → The question to examine

More activity. Little progress.

When revenue stalls, looking at campaigns alone is rarely enough. Does the product fit the market? Is its advantage clear in the listing? Can the margin support more visibility?

Client project · anonymised
30 DAYS

Positive operating profit within the first 30 selling days.

PRODUCTCONTENTPPC
02 / FROM PRACTICE

Magic to some.
A connected system to me.

A profitable start came from decisions that worked together: product selection, content and advertising. The case study explains how these levers supported each other.

Read the case study
03 / THE GROWTH SYSTEM

Nine levers.
Three areas I manage
directly.

Product strategy sets the direction. Content makes the advantage clear. PPC brings relevant demand. Margin, pricing and supply capability set the commercial boundaries.

Explore the full system

The advantage starts before the click.

Positioning and sourcing determine what you offer, who it serves and how sound the economics are. They form the foundation for content and advertising.

COMMERCIAL FRAMEWORK
Margin · Repricing · Supply chain · Inventory planning
04 / WORKING TOGETHER

Clarity first.
Focused implementation next.

Two services with different jobs. The right starting point depends on your current situation.

01 / A BASIS FOR DECISIONS

Growth Diagnosis

You want to understand what is holding the business back and which decision matters most now.

  • Examine product, content, advertising and financials together
  • Assess the commercial relevance of bottlenecks
  • Prioritised action areas and a practical plan
Explore Growth Diagnosis A standalone paid analysis. No follow-on engagement required.
02 / STRATEGIC IMPLEMENTATION

Amazon Growth
Operating

You need someone who connects the growth levers, takes responsibility for decisions and implements them.

  • Manage product strategy, content and PPC
  • Agree priorities together and put them into practice
  • Measure impact and address the next bottleneck
Explore Growth Operating A focused engagement with clearly agreed scope.
05 / HOW I WORK

From observation
to commercial impact.

01

Understand the situation

Review the numbers, product and previous decisions together.

02

Identify the bottleneck

Distinguish the underlying cause from the visible symptom.

03

Set priorities

Choose the most important actions. Everything else waits.

04

Implement the decisions

Align product strategy, content and PPC around the same direction.

05

Check the impact

Assess contribution margin, conversion and reliance on advertising.

06 / WHO IT FITS

An active business.
A meaningful bottleneck.

  • You run your own brand or a manufacturing business with existing Amazon sales.
  • The problem has a tangible effect on revenue, contribution margin or growth.
  • You can make decisions and are willing to examine existing assumptions.
CLEAR RESPONSIBILITY

Strategic decisions.
Put into practice.

I manage the agreed growth levers and check their impact. Daily reordering, customer service and routine Seller Central administration remain with your team.

See the division of responsibilities

Thomas Lee

First-hand seller experience, international trade and sourcing in Asia.
Today I apply that experience to growth work for brands.

About TL
BUSINESS & COMMERCE / THOMAS LEE
OPERATOR
BRIEF.
BRIEF.TL-ECOM.DE ↗
Perspectives for better decisions

Think further before you optimise further.

Perspectives on entrepreneurship, commerce and the decisions behind daily operations. From an operator to people shaping their own business.

Read the Operator Brief (German)

You see the symptom.
We clarify the cause.

Describe what you want to change in your Amazon business.

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FIND YOUR STARTING POINT · 3 SHORT QUESTIONS